This is a video script I put together for Intratec Performance Apparel, a manufacturer of performance-grade tees for runners and athletes. From root to fruit, I came up with the concept of “This is our story ” to show just how Intratec Performance, a very young apparel company, came into being. I put the storyboard together and wrote the script along the way. I also contributed to many of the visual elements you will see in the video. Then I finished it off by creating a few hashtags, with #BeatYourBest the catchiest one that unironically, performed the best on the social media channels. The company liked it so much, they launched a successful, still on-going marketing campaign with #BeatYourBest as the main hashtag slogan.