SEO Research to the Rescue
Category: Digital Marketing
The Revival of Influencer Marketing: The Rewards Can Be Very, Very Lucrative
Sometime in the past five years or so, influencer marketing took a big hit. It simply had a ‘bad rap.’ Most “serious” marketers did not…
Big Data + Changing Consumer Behaviors = Big Problems? Digital Marketing Says, Nope!
There is no question that marketing is a challenging undertaking. With the dawn of digital in the 90s and now with the onset of the…
How Search Engine Optimization Increased a Website’s Health Score from 75 to 97
Without Employing Black Hat SEO Tactics In May of 2020, Google announced its intention to emphasize Page Experience and Core Web Vitals as major ranking…
Is Email Marketing Dead? Not a Fat Chance
Email marketing is dead, or so this article from Inc.com would have you believe. The writer – woe is him – firmly believes that Generation…
The Toy Industry in the Time of Covid: How A Toy Company was able to Pivot Mid-Pandemic
When the pandemic started, Jazwares (Links to an external site.) – the company for which I work as SEO Copy Strategist in the digital marketing team – halted…