Coquito. The traditional Christmas creme liqueur from Puerto Rico. The ice-cold drink with a big red bow usually tied around the neck of the bottle…
Author: writerdesign
How Corporate Social Responsibility changed to Corporate Social Accountability: the NFL Edition
A case study on how the National Football League faced backlash on their social responsibility stance
Celebrity Endorsements Gone Right: The Short Story of One Michael Jordan
If you, like me, have watched Legally Blonde more than once (scratch that) more than five times, you’ll know that the jaw-dropping, throat-clutching, ‘deer-in-headlights’ moment…
Tracking Brand Value from Inception: the Story behind Fuzzible Friends
Fuzzible Friends, aka “The ConnEXAble Pet,” is a Jazwares’ designed, manufactured, and distributed toy for kids that combines the world of plush toys with the…
BlackPink’s Successful Launch of Collectible Dolls and Accessories
When the K-Pop group, BlackPink, exploded onto the music scene in their homeland of Korea, the four ladies – Jisoo, Rose, Lisa, and Jennie –…
How a Scandinavian Brand Achieved Brand Loyalty Worldwide
Using the brand resonance pyramid, we break down how Ikea reached their goal
Tesla and SpaceX: How these Brands Cultivated Equity With Zero Advertising Budget
Where Elon Musk’s brands are going, they don’t need paid media
How To Extract Meaningful Insight About the Customer Journey Post-COVID
SEO Research to the Rescue
The Cross-Section Between SEO and Social Media Strategy
What is the missing link between SEO and social platforms?
Raw Data and Analyzed Data: What They Mean and How They Are Useful To Businesses
If you ever wondered why data scientists are in such high demand (and are paid a pretty penny), you only need to look at the…