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Author: writerdesign

March 2, 2021March 2, 2021 writerdesign

Transforming the Puerto Rican Nectar of the gods – Aka Coquito – to a year-round delight: Is it possible?

Brand Management, Brand Strategy
Transforming the Puerto Rican Nectar of the gods – Aka Coquito – to a year-round delight: Is it possible?

Coquito. The traditional Christmas creme liqueur from Puerto Rico. The ice-cold drink with a big red bow usually tied around the neck of the bottle…

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February 16, 2021February 16, 2021 writerdesign

How Corporate Social Responsibility changed to Corporate Social Accountability: the NFL Edition

Corporate Social Responsibility
How Corporate Social Responsibility changed to Corporate Social Accountability: the NFL Edition

A case study on how the National Football League faced backlash on their social responsibility stance

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February 9, 2021February 9, 2021 writerdesign

Celebrity Endorsements Gone Right: The Short Story of One Michael Jordan

Uncategorized
Celebrity Endorsements Gone Right: The Short Story of One Michael Jordan

If you, like me, have watched Legally Blonde more than once (scratch that) more than five times, you’ll know that the jaw-dropping, throat-clutching, ‘deer-in-headlights’ moment…

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February 2, 2021February 2, 2021 writerdesign

Tracking Brand Value from Inception: the Story behind Fuzzible Friends

Brand Equity, Brand Value
Tracking Brand Value from Inception: the Story behind Fuzzible Friends

Fuzzible Friends, aka “The ConnEXAble Pet,” is a Jazwares’ designed, manufactured, and distributed toy for kids that combines the world of plush toys with the…

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January 26, 2021January 26, 2021 writerdesign

BlackPink’s Successful Launch of Collectible Dolls and Accessories

Uncategorized
BlackPink’s Successful Launch of Collectible Dolls and Accessories

When the K-Pop group, BlackPink, exploded onto the music scene in their homeland of Korea, the four ladies – Jisoo, Rose, Lisa, and Jennie –…

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January 19, 2021January 19, 2021 writerdesign

How a Scandinavian Brand Achieved Brand Loyalty Worldwide

Brand Management
How a Scandinavian Brand Achieved Brand Loyalty Worldwide

Using the brand resonance pyramid, we break down how Ikea reached their goal

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January 11, 2021January 15, 2021 writerdesign

Tesla and SpaceX: How these Brands Cultivated Equity With Zero Advertising Budget

Brand Management
Tesla and SpaceX: How these Brands Cultivated Equity With Zero Advertising Budget

Where Elon Musk’s brands are going, they don’t need paid media

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November 30, 2020November 30, 2020 writerdesign

How To Extract Meaningful Insight About the Customer Journey Post-COVID

Digital Marketing, E-Marketing, Google Trends, SEO
How To Extract Meaningful Insight About the Customer Journey Post-COVID

SEO Research to the Rescue

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November 30, 2020November 30, 2020 writerdesign

The Cross-Section Between SEO and Social Media Strategy

SEO, Social Media Marketing, Social Media Strategy
The Cross-Section Between SEO and Social Media Strategy

What is the missing link between SEO and social platforms?

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November 27, 2020December 12, 2020 writerdesign

Raw Data and Analyzed Data: What They Mean and How They Are Useful To Businesses

Data Insights, Marketing Research
Raw Data and Analyzed Data: What They Mean and How They Are Useful To Businesses

If you ever wondered why data scientists are in such high demand (and are paid a pretty penny), you only need to look at the…

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