In this first episode of “Milly’s Marketing Moments,” a brand new series where I talk about all things marketing and interview the makers and shakers of the industry, I sit down with Alexander Traverzo.

Alex is the Director of Integrated Marketing at HOLA! USA, a Latinx publication that focuses on bringing the best of celebrity, royal, lifestyle, beauty, gastronomic, and fashion content to the ever-so-diverse Latinx community in the United States. Check out their website at:

us.hola.com

Alex shares some fascinating insights about his role, what integrated marketing means, how to find the best brand partnerships, the role of privacy as we move toward a cookie-less world, and tips and tricks on how to get your marketing career started!